Making an Impact on the Heart of the Game
Experience the BSN SPORTS difference.
Introducing Surge
Whether you’re a coach or female athlete, our new girls’ sports program gives you FREE access to the resources and curriculum you need to stay in the game while continuing to build strength, unity, resilience, growth and equity.
Elevate your Program
We create exclusive, personalized solutions for your program. From custom equipment, uniforms and coaches’ apparel to fan wear, branding and more, we do it all.
Create an elite program with the help of your dedicated Sales Pro
Explore Top Sports
All the apparel, gear and equipment you need to get out there and play.
Create an account to unlock even more
Ready to enjoy all the perks of being a BSN SPORTS customer? Create an account now.
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BSN SPORTS - A Varsity Brands Company
Since 1972, we’ve made it our mission to elevate the student-athlete experience, removing everyday hassles so coaches can quickly order team uniforms, apparel and equipment from the world’s top brands—while also giving them access to our deep expertise in nearly every sport and at every level, from recreational leagues and elite club/select organizations to high school, collegiate and professional sports teams. We believe sports have the power to change lives. Our mission is to champion "The Heart of the Game" and elevate the student-athelete experience with the help of knowledgeable experts who specialize in every sport and at every level. BSN SPORTS stocks thousands of products for every coach, administrator, athlete and fan.